In the age of greater awareness regarding our environment, thrust towards increased environmental responsibility and adoption of sustainable initiatives, De’Dzines, in this regard, is a very unique and one of its kind start-up. We operate on a zero-waste belief with the aim of either recycling or giving a fresh life to products, that would otherwise be considered as waste beyond their shelf life, discarded and end up in landfills.
We saw an opportunity to establish this philosophy in our daily life by adopting the cause of commonplace tired. Where most people see tires as waste and an environmental hazard, we see it as something exciting that can be used to fabricate an entirely unique and zero waste line of furniture and décor items. Material and often innocuous aspects of our daily lives, that is furniture, such as coffee tables, office chairs, lounge chairs, swings, planters, stools are taken and re-designed from a fresh and different perspective.
Our philosophy operates on the principle of ending the need to introduce completely new material into our production process, and instead creating everything from the ground up with material that is otherwise cast off or discarded. At the same time, we also strive to maintain the highest standards across all our products, and these are one of the most durable, rugged and versatile products that you can buy to beautify and liven up your household.
The operations starts from finding waste tires in small bylanes of Kanpur city to designing the furniture with the help and consultation of local tire makers. Our products have already been well received by a diversity of buyers- from police officers, to factory owners to ordinary households. Our founders- Vaishali Biyani and Rahul Biyani have also been felicitated by eminent personalities such as the Honorable Prime Minister, Mr. Narendra Modi, the Chief Minister of U.P, Yogi Adityanath and received grants at various levels to continue their inspirational journey.
Mrs Biyani emulates the true spirit of what it means to be an ‘entrepreneur’. From city of Kanpur, she has started something remarkable, by turning what others would call waste into a flourishing line of furniture and a successful, out of the box thinking.
Co-Founder at De’Dzines, the story of this company, and it’s distinctive journey wouldn’t be complete without highlighting the role played by Mr. Biyani, husband of Mrs. Biyani.
Advisor to the company, he holds a Masters in Business Administration from the prestigious Indian Institute of Management, Lucknow. Like Mr and Mrs Biyani, he too has played an active role in shaping the company and helping it realize its goal .
Mr. Pradeep Bhargava
CEO – Gladminds President, IITKAA & AAIITK BLR
Pradeep Bhargava is a graduate of IIT Kanpur and had the first stint of 10 years in Sales & marketing at L&T . He later was the CIO at Daimler India and then COO with Mercedes Benz R&D Centre in Pune. Subsequently he started consulted and advised a number of start-ups on revenue growth .
Prof. J Ramkumar
PHD – IIT Kanpur Professor, Department of Mechanical Engineering
Prof J Ramkumar did his PHD from IIT Madras and currently is the Professor at IIT Kanpur , Department of Mechanical Engineering . He has received many awards and fellowship for his work . Some of them are -
Gold medalist in M. Tech, IIT Madras, 2000
Innovation Potential of Student Projects Awards - Indian National Academy of Engineering (INAE),2004
Young Scientist Award - Engineering Science Division- Indian Science Congress Association, 2007
Young Scientist Award - Dept. of Atomic Energy, India, 2007
Rajkumar Varshney Awards - System Society of India, 2010
IEI Young Engineers Award, 2011
Class of 1984 fellowship award from 2012-2015, 2012
Currently Handling Design department at IIT Kanpur
" De'Dzines, chairs goes with right ergonomics in accordance with the body posture and elasticity require for continuous and long sitting hours "